How to Use GetResponse Email Marketing

Unlock the Power of Email Automation

Email marketing is one of the most effective ways to connect with your audience, but manually sending every single email is a monumental task. That's where email autoresponders come in. An autoresponder is an automated sequence of emails that is triggered by a specific event—like a new subscriber signing up, a customer making a purchase, or a user downloading a free guide.

Instead of just saving you time, a well-planned autoresponder series can help you welcome new subscribers, nurture leads, educate your audience, and even drive sales on autopilot. Here’s a simple, five-step guide to get your first autoresponder up and running.

Step 1: Define a Clear Goal

Before you write a single word, you need to know what you want your autoresponder to achieve. Are you trying to:

Welcome New Subscribers? Build trust and set expectations.
Onboard New Customers? Guide them through using your product or service.
Promote a Specific Product? Educate your audience and build interest.
Nurture Leads? Provide valuable content to move a prospect toward a sale.

Having a clear goal will shape every decision you make in the following steps.

Step 2: Choose Your Trigger

The "trigger" is the action that starts the email sequence. Your email marketing platform allows you to set up various triggers based on user behavior. The most common triggers are:

Subscription: A user signs up for your newsletter.
Purchase: A customer buys a product from your store.
Download: Someone downloads a free guide, ebook, or resource from your site.
Cart Abandonment: A user leaves items in their shopping cart without completing the purchase.

By selecting the right trigger, you ensure your message is relevant and timely.

Step 3: Craft Your Emails

Once your goal and trigger are set, it's time to write the emails themselves. Every email in your sequence should be purposeful.

Keep it Short: People are busy. Get straight to the point.
Provide Value: Offer helpful tips, exclusive content, or educational resources in every email.
Use a Single Call to Action (CTA): Each email should have one clear next step for the reader. Don’t overwhelm them with options.
Personalize It: Use the recipient's name to make the email feel more personal.

Remember, the goal is to build a relationship, so focus on providing value first, then a call to action.

Step 4: Map Out Your Sequence

An autoresponder is more than a single email—it's a series of messages. Plan the flow and timing of your emails carefully.

Sequence the Messages: Determine the order of your emails. The first email should be a warm welcome, while later emails can be more focused on your specific goal.
Set Time Delays: Decide the ideal time gap between each email. For example, you might send the first email immediately, the second after two days, and the third a week later. Timing is crucial for keeping your audience engaged without overwhelming them.

Step 5: Test and Launch

Before you make your autoresponder live, test it thoroughly. Send a test sequence to yourself or a colleague to check for any errors.

Proofread: Look for typos, broken links, or formatting issues.
Check the Flow: Ensure the sequence and timing work as planned.
Review Your CTA: Make sure the button or link goes to the right place.

Once you’re confident everything is working, activate the autoresponder. This automated system will now work for you 24/7, engaging your audience and driving results.

Ready to get started?

If you're looking for a powerful and easy-to-use platform to set up your email autoresponders, you can use GetResponse. Their platform makes it simple to create, manage, and optimize your automated email campaigns.