Understanding the Power of PPC in Affiliate Marketing
Affiliate marketing involves promoting a product you don’t own and earning a commission on the sales you generate. When you market digital products, like eBooks, your commission can be as high as 70-90%! One key advertising model in affiliate marketing is Pay Per Click (PPC) . PPC is a form of online advertising where you only pay when someone clicks on your ad. Platforms like Facebook Ads and Google Ads operate under this model, making them a dynamic duo for marketers. Why is PPC so Valuable? With PPC, you know exactly how much you're paying per click. For example, if your maximum bid for a click is $0.05, you’re only paying 5 cents for each visitor who clicks on your ad. This is crucial because it allows you to calculate your costs and profits with precision. The Conversion Rate: A Key Metric Another important factor to consider is your conversion rate —the percentage of visitors who become buyers. For instance, if your conversion rate is 1%, you’ll need 100 visitors to make on...