Introduction: Why Pinterest Matters for Affiliate Marketers
When we talk about driving traffic to an affiliate blog, most people immediately think of Google or Facebook. However, Pinterest remains one of the most underutilized free traffic sources—especially in Africa. Unlike social platforms that favor viral trends, Pinterest acts more like a visual search engine. Your content continues to gain visibility long after it’s posted, making it a powerful long-term traffic tool.
Whether you're blogging from Zambia or anywhere else on the continent, using Pinterest strategically can boost your affiliate earnings with zero advertising cost. Here’s how to make the most of it.
What Pinterest Traffic Looks Like
Pinterest users are typically looking for ideas, inspiration, or solutions. This makes them high-intent users, ideal for affiliate marketers who create content like tutorials, reviews, or how-tos.
Key characteristics of Pinterest traffic:
-
Evergreen: Pins can go viral or rank for months.
-
Visual-first: Users click on eye-catching, relevant graphics.
-
Highly engaged: Users are action-takers—whether it's clicking through, saving, or purchasing.
-
Mostly mobile: Make sure your blog is mobile-optimized.
A single high-performing pin can drive hundreds to thousands of monthly visitors to your blog without paid ads.
Step 1: Create a Pinterest Business Account
To begin, sign up for a Pinterest Business Account (free). This gives you access to analytics, audience insights, and allows you to claim your blog URL.
Steps:
-
Go to business.pinterest.com
-
Click on Join as a Business.
-
Fill out your details and confirm your email.
-
Claim your blog or website in account settings.
Step 2: Create Niche-Specific Boards
Boards are like folders or categories where your pins live. You should create niche-relevant boards that match your blog topics.
For example:
-
If you write about affiliate marketing, create boards like:
-
Make Money Blogging
-
Affiliate Marketing Tips
-
Work From Home Ideas
-
Smart Money Tools
-
Pro Tip: Use keywords in your board titles and descriptions to improve visibility in Pinterest search results.
Step 3: Design Beautiful Pins Using Free Canva Templates
Visual appeal is crucial. Pinterest prefers vertical pins with a 2:3 aspect ratio (1000x1500 px recommended). Use bold fonts, readable titles, and bright colors.
The easiest way to design high-quality pins is with Canva. Here’s how:
-
Visit Canva.com and sign up (free).
-
Search for “Pinterest Pin” in the template search bar.
-
Choose a free design template or upgrade to Canva Pro for premium designs.
-
Add your blog post title and images.
-
Download your pin and upload it to Pinterest with a keyword-rich description.
📌 Affiliate Link Idea: Promote Canva Pro to your blog audience for more design flexibility.
Step 4: Link Your Pins to Blog Posts or Landing Pages
Each pin should link directly to your blog article, email opt-in, or affiliate landing page. Avoid vague links. Be intentional.
Example:
-
Blog Post: “Top 5 Passive Income Ideas in Zambia”
-
Pinterest Pin Text: “Passive Income That Works in Africa”
-
Destination URL:
https://acksonmwape.blogspot.com/2025/05/passive-income-africa.html
Pin Description Best Practices:
-
Include your focus keyword (e.g., “affiliate marketing Africa”).
-
Add a call to action (e.g., “Click to read more” or “Grab the free guide”).
-
Use 3–5 relevant hashtags.
Step 5: Use Tailwind to Schedule Pins (Optional but Powerful)
To grow faster and stay consistent, you can use Tailwind, a Pinterest-approved scheduler that helps you:
-
Post at optimal times
-
Join Tailwind Communities to reach larger audiences
-
Analyze what content performs best
Tailwind is free for up to 20 scheduled posts per month, with paid plans offering more flexibility.
📌 Affiliate Link Idea: Sign up for and promote Tailwind as a Pinterest automation tool to your audience.
Step 6: Track Results and Optimize
Once you’ve created 10–20 pins and linked them to your best blog posts:
-
Use Pinterest Analytics to see impressions, clicks, and saves.
-
See which pins are driving traffic and make more of the same.
-
Update old pins with fresh designs or headlines every 2–3 months.
Extra Tips for Success
-
Stick to one clear niche per Pinterest profile.
-
Use consistent brand colors and fonts on all pins.
-
Post regularly—aim for at least 3–5 pins per week.
-
Include a Pinterest sharing button on your blog.
-
Cross-promote your pins on Facebook and Instagram Stories.
Conclusion: Pinterest Is a Long-Term Free Traffic Goldmine
Pinterest is not a get-rich-quick scheme, but it is a smart long-term strategy for affiliate marketers who want consistent, free blog traffic. With visually appealing pins and strategic board creation, even African bloggers can stand out globally.
By using free tools like Canva or paid ones like Tailwind, you can automate your growth, drive readers to your affiliate blog, and grow your income steadily.
If you haven’t started yet, now is the time to open your Pinterest Business account and start pinning your way to affiliate success!
📌 Get eyeballs and clicks without spending a dime:
• Learn how to boost your blog with Mastering SEO for Long-Term Traffic
• Convert that traffic with The Power of Content Marketing for Your Affiliate Biz